Yoplait Yogurt Case Study

When two French dairy farm farmers, Yola and Coplait came together in 1965, they bring into beingd what is direct one of the largest yoghourt brands, Yoplait. oblation a myriad of flavors and colorize Yoplait branches to all corners of the world; thus far, the confederacy offers more than just fermented draw products. Yoplait smoothies are added to milk and blend to create a salubrious and sweet drink, Yoplait whips are a mousse styled yogurt, and Yoplait delights are marketed as parfait.\nAdditionally, frozen yogurt, Greek, low-calorie, and lactose abandon options are available. The bon ton level makes yogurt for baby birdren; providing Trix cereal flavors and child sized portions with familiar characters from Disney Princesses to Scooby Doo. another(prenominal) popular variety for children is Go-Gurt, a flavored yogurt that is sold in plastic tubes and stomach be eaten without a spoon; flavors imply cool cotton candy, watermelon vine meltdown, and Sponge Bob lave b erry (Yoplait, 2014). Through favorable media, Yoplait promotes their brand using a variety of different websites comer online users across the world counterpane a positive and bouncing message.\nYoplait currently has an online presence on Yoplait.com and operates several social media sites to embroil Facebook, Twitter, Pintrest, and YouTube; all of which are intimately accessible through their website. The company even has Vine and Instagram accounts; on Vine users create and post short characterization clips, and Instagram allows users to share pictures. Yoplaits webpage is easy to navigate, informative, and has simple-minded yet tasteful graphics. You can also find nutritionary information for each typeface of yogurt by clicking on an icon for the respective brand.\ndeuce other leading yogurt brands, Chobani and Stonyfield, also have identical websites with straightforward and uncluttered advertisements, however; their home pages display dairy cows grazing in open past ures, mouthwatering images of fresh fruit, swirls of ablaze yogurt, and plump babie...