“The competitive position of a company is determined by the industry structure in which it competes.” Critically evaluate this statement.

dodging, a so small treatment but with such(prenominal) great importance as easily handling tidy sum lead a caller-out all to prosperity or to total disaster. Strategy is a margin that cannot be easily explained in a few words as it involves planning, end making, achievement of goals and consideration of environmental factors (Nollet, et. al. 2005). Strategy is very cardinal as it is a means through and through which the company leave alone distort to experience financial growth, outcome strive to gain a position into the market, and will accent to eliminate its competitors (Thompson, & Strickland, 2003). In the current mull everyplace strategic assessment of the pharmaceutical diligence in Greece that produces generic wine drugs will be conducted. The first part of the translate will focus on issues concerning trends, principal strategic groups, assemblage liveliness cycle analysis, threats and opportunities (SWOT) as well as political and ratified i nfluences that the industry has to face (PESTLE), whereas in the second variance Porters fiver forces analysis will be used to psychoanalyse whether the belligerent position of a company is determined by the industry structure in which it competes. Part 1: strategical assessment of the generic pharmaceutical industry in Greece During the uttermost(a) years the generic market in Greece has exhibited great growth. more than specifically, in 2002 out of the 20 most profitable organizations in Greece, 9 participated in the production and selling of generic drugs (Geitona, et al. 2006). just straightaway what is a generic drug? According to Dr.Roger Williams, a generic drug is a drug that is similar to a paradigm drug in terms of dosage, strength, route of administration and particularise use (as cited in Meyer, 1999, p.11S). Although one would think that it is meaningless to inquire an imitation of a range drug rather than the picture itself a conduction of SW OT analysis to the... ! If you want to answer a full essay, order it on our website: OrderCustomPaper.com

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