Brand evaluation of Tata motors.

Company Background: Profile. Tata Motors is Indias foremost, and only fully integrated, automobile prevaricationr. conventional in 1945 as the Tata Engineering and Locomotive Company to manufacture locomotives and new(prenominal) engine room products, the companionship is today among the worlds top 10 producers of moneymaking(prenominal) vehicles. Tata Motors, antecedently known as Tata Engineering, is one of the biggest and most with child(p) companies in the Tata Group, with an yearbook turn everyplace of US$ 1.8 billion in 2001-02. field of operation of Business Tata Motors product range covers passenger elevator automobiles, multi-utility vehicles and light, metier and levelheaded mercantile vehicles for goods and passenger transport. Seven out of 10 medium and heavy commercial vehicles in India bear the swear Tata mark. The Indica V2 -- Indias first indigenously designed and manufactured passenger car -- has been a phenomenal success, standing testimony to the comp anys research and engineering expertise. Tata Motors fol lowlyed this up with the soak up in 2002 of the Indigo, a sedan. The company enjoys a significant take in in merchandise markets such as Europe, Australia, South easternmost Asia, the Middle eastern United States and Africa. Tata Motors vehicles currently sell in over 70 countries. The passenger Car industry: The global car industry is estimated to be valued at around 38mn cars and US$700bn in value. The super penetrated markets of US, Europe and Japan have witnessed a slowdown in demand growth during the last tether years referable to economic slowdown.

Most auto big league globally have th! erefore set their sight on the low penetrated markets in developing economies. Global Penetration statistics Country         Cars per gibibyte population USA         800 Japan         700 Bangladesh         14 Sri Lanka         12 India         7 As its free from the above pie chart, Tata Indica (shown as Telco) in the number has a cover of 11.5%. The Indian Passenger Car Industry in the financial Year 2002-03: As... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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